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Nike
(NKE ↗)
nike.com ↗
They make the shoes you already wear. Now read the business behind them — translated from their own filings.
Updated · Q3 FY26 · April 2026
6
Chapters
~16
Min read
$48B / yr revenue · ~79K employees · public since 1980
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0 of 6
1
Growth
~4 min
The Bet
How does Nike make money — and is it still growing?
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2
Financial Health
~3 min
The Money
A great brand can still run out of road. Could Nike take a punch?
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3
Moat
~3 min
The Moat
Anyone can make a sneaker. Why can't they make a Nike?
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4
Management
~2 min
The People
Who's steering — and are they betting their own money on it?
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5
Behind the Numbers
~2 min
The Story Behind the Numbers
Flat sales, a China slide, and a turnaround management calls a reset.
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6
Risk
~2 min
The China Question
The growth engine stalled. Where does the story go next?
↻ Next update · Jun 25
est. Jun 25, 2026 · Q4 FY26 (full year) · Nike IR ↗
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↻ The read keeps updating
You're reading the 6 opening chapters. After that, every time Nike files a new report, the chapters get updated here.