Numbers tell you
what happened. People
tell you what's next.
So — who's steering Nike, and are they betting on themselves?
↓ scroll to read
✦ The bottom line
New CEO is a 32-year Nike lifer. His pay heavily rides on results, not salary.
↓ the brief below
The leadership turn
2020
A tech-and-data exec takes over. Doubles down on selling direct and digital.
Oct 2024
Nike brings back Elliott Hill — a 32-year veteran — as CEO. A return to its roots.
✦ Teach me
Pay that only shows up if results show up
Executive pay has two flavors: salary (guaranteed) and performance pay (only if specific results land — sales, profit, stock price). More performance vs. salary = more skin in the game.
Wall Street calls this
Performance-based compensation
Where you check whether "alignment" is just a word or it's actually built into the dollars.
How much of their pay rides on results
73
%
73¢ of every executive-pay dollar only shows up if results hit targets. CEO Hill's mix tilts even further.
As of May 31, 2025, the CEO and each of our other executive officers... has met or is on track to meet the applicable ownership guideline within the required time period.
↳ Leaders are required to hold real Nike stock. They sink or rise with you.