Heinz, Kraft, Oscar Mayer, Philadelphia — household names whose combined sales get a little smaller each year.
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✦ The bottom line
Kraft Heinz sold $24.9B of food last year, down 3.5% — and shrinking for three straight years. People are buying fewer units.
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✦ Teach me
Money coming in
Every dollar Kraft Heinz collects selling food. Organic sales strip out currency and deals to show the real underlying trend — and split the change into price (charging more) and volume (selling more units).
Wall Street calls this
Revenue / organic net sales
Falling *volume* is the bad kind — people leaving the brands, not just balking at price.
Net sales · fiscal year 2025
$24.9
B
Down from $25.8B a year earlier — −3.5%. A giant that sells a little less each year.
Source · 10-K · Consolidated Statements of Income · FY2025 · Filed Feb 12, 2026
Net sales · last three fiscal years
$26.6B
$25.8B
$24.9B
FY2023
FY2024
FY2025
Three years, three steps down: $26.6B → $25.8B → $24.9B. Not a cliff — a slow, steady fade.
Source · 10-K · Consolidated Statements of Income (three-year comparison) · FY2023–FY2025 · Filed Feb 12, 2026
Most of the drop is volume: North America — two-thirds of sales — fell hardest as shoppers traded down to cheaper store brands.
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Stalled
Three straight years of falling sales, led by shrinking volume — fame isn't translating into growth.