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Ch 4 · Buying the Pullback
Chapter 4 · Management
Shares slid. Insiders bought in.
With CDW well off its highs, a director and a senior officer put their own money into the stock.
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✦ The bottom line
In May 2026, after a slide from the $140s, a director and an officer bought CDW near $103–111the buying that surfaced it here.
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✦ Teach me
Insider buying
When directors and officers buy shares with their own money, they file it within two days. Buying after a price drop — not selling into strength — suggests insiders see the lower price as an opportunity.
Wall Street calls this
Insider buying (SEC Form 4)
Insiders buying weakness is more telling than insiders selling strength.
Insider purchases · May 2026
$2.5
M+
A director bought $0.5M at $103 — below December's $146 sales.
Source · 8-K · SEC Form 4 (insider transactions; verify at openinsider.com/CDW) · May 2026 · Filed May 27, 2026
Read it plainly: insider buys after a sell-off, not the CEO going all-in. A real signal that management sees value — worth noting, not worshipping.
Buying weakness
Insiders adding after a slide — a constructive signal, though not the deepest-conviction kind.
You just finished
Chapter 4 · MANAGEMENT
Buying the Pullback
you now read: insider buying
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Then
Chapter 6 · RISK
What If IT Budgets Freeze?